Advertising strategy starts with the identification of the customer or prospective customer.
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Q33: All groups of people who have an
Q34: In advertising, only the creative idea and
Q35: The particular group of consumers thought to
Q36: Advertising can be used to build a
Q37: Advertising has no redeeming social value.
Q39: Purchasers and product users are synonymous terms.
Q40: During the "Age of Print" stage of
Q41: The period when advertising grew in importance
Q42: Synergistic marketing communication (SMC) is the practice
Q43: The advertising question with respect to globalization
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