Shappirim Palms Developed a New Brand Name and Trademarked It

Shappirim Palms developed a new brand name and trademarked it. It wasn't initially clear but it soon became clear that the expected future economic benefits attributable to the brand name will most likely flow to the entity. In fact, the economic benefits resulting from the brand name will soon surpass prior expectations. The cost of the brand name can be reliably measured. The CFO tells you that the brand name can be recognized as an identifiable, intangible asset now that the future economic benefits are more probable.