Question 1

Sometimes researchers don't use coding sheets for qualitative content analysis. What do they use instead?

Accepted Answer

Field notes are often used by researchers instead of coding sheets for qualitative content analysis because they allow for more flexibility and detail in recording observations.

Question 2

In qualitative content analysis, coding sheets prompt with what kinds of questions?

Accepted Answer

Coding sheets in qualitative content analysis often use open-ended questions to allow for a more in-depth exploration of the content and to capture the nuances and complexities of the data.

Question 3

You are analyzing blogs written by single men and women about their experiences with dating. Will you need to get IRB approval for this research?

Accepted Answer

The answer of You are analyzing blogs written by single...

Question 4

You are analyzing published memoirs of past and present women politicians in the United States. Will you need to get IRB approval for this research?

Accepted Answer

The research involves analyzing publicly available memoirs, which does not require IRB approval or informed consent as it does not involve human subjects research.

Question 5

You are analyzing privately held letters and e-mails from now-deceased American soldiers stationed in Afghanistan written to their romantic partners that the partners have kept. Will you need to get informed consent for this research?

Accepted Answer

Since the letters and emails are private and were kept by the romantic partners, you would need to obtain informed consent from them to use these materials for research.

Question 6

You are analyzing Instagram posts by people who have cancer or other life-threatening illnesses. Will you need to get informed consent?

Accepted Answer

The answer of You are analyzing Instagram posts by people...

Question 7

You should pretest your coding sheet on ______.

Accepted Answer

A pretest is a small-scale test of a survey instrument conducted before the main survey. The purpose of a pretest is to identify and correct any problems with the survey instrument, such as unclear questions, confusing instructions, or response options that are not relevant to the target population. To be effective, a pretest should be conducted on a sample that is similar to the larger sample that will be used in the main survey. This will help to ensure that the pretest results are generalizable to the larger sample.

Question 8

In addition to all the usual things included, a codebook for quantitative content analysis should also include ______.

Accepted Answer

Guidelines for choosing the response categories are essential in a codebook to ensure consistency and reliability in coding quantitative data.

Question 9

Quantitative content analysts should train the research team by having each member of the team code the same practice materials and then discuss their answers among the team. This is done in order to improve ______.

Accepted Answer

Training the research team to code the same practice materials and discussing their answers helps to ensure consistency in coding, which improves intercoder reliability.

Question 10

Through your analysis, you identify four different fundamental aspects of what it means to challenge racial stereotypes: critique, belief, action, and response. What type of pattern is this?

Accepted Answer

The answer of Through your analysis, you identify four different...

Question 11

Through your analysis of advertisements in women's health magazines, you find that references to age, physical health, and beauty are often used. This is what type of pattern?

Accepted Answer

The answer of Through your analysis of advertisements in women's...

Question 12

A valid qualitative analysis is one that ______.

Accepted Answer

A valid qualitative analysis uses examples to demonstrate that the researcher's interpretations are supported by the data, ensuring that the analysis is grounded in the actual data collected.

Question 13

A valid quantitative analysis is one that ______

Accepted Answer

The answer of A valid quantitative analysis is one that...

Question 14

List three benefits of conducting content analysis.

Accepted Answer

The answer of List three benefits of conducting content analysis....

Question 15

What kinds of things can content analysis tell us, and what can't it tell us?

Accepted Answer

The answer of What kinds of things can content analysis...

Question 16

Write a research question appropriate for content analysis.

Accepted Answer

The answer of Write a research question appropriate for content...

Question 17

Write a research question appropriate for content analysis, and then describe the materials you would use to answer that research question.

Accepted Answer

The answer of Write a research question appropriate for content...

Question 18

Write a research question appropriate for quantitative content analysis. Conceptualize and operationalize one variable that you would need to measure to answer this research question.

Accepted Answer

The answer of Write a research question appropriate for quantitative...

Question 19

Write a research question appropriate for qualitative content analysis. Conceptualize and operationalize one major idea that you would analyze via a coding sheet in order to answer your research question.

Accepted Answer

The answer of Write a research question appropriate for qualitative...

Question 20

You are doing a content analysis of war movies since 1945. Describe the steps you would take to sample for this research.

Accepted Answer

The answer of You are doing a content analysis of...

Quiz 7: Content Analysis

Sometimes researchers don't use coding sheets for qualitative content analysis. What do they use instead?

In qualitative content analysis, coding sheets prompt with what kinds of questions?

You are analyzing blogs written by single men and women about their experiences with dating. Will you need to get IRB approval for this research?

You are analyzing published memoirs of past and present women politicians in the United States. Will you need to get IRB approval for this research?

You are analyzing privately held letters and e-mails from now-deceased American soldiers stationed in Afghanistan written to their romantic partners that the partners have kept. Will you need to get informed consent for this research?

You are analyzing Instagram posts by people who have cancer or other life-threatening illnesses. Will you need to get informed consent?

You should pretest your coding sheet on ______.

In addition to all the usual things included, a codebook for quantitative content analysis should also include ______.

Quantitative content analysts should train the research team by having each member of the team code the same practice materials and then discuss their answers among the team. This is done in order to improve ______.

Through your analysis, you identify four different fundamental aspects of what it means to challenge racial stereotypes: critique, belief, action, and response. What type of pattern is this?

Through your analysis of advertisements in women's health magazines, you find that references to age, physical health, and beauty are often used. This is what type of pattern?

A valid qualitative analysis is one that ______.

A valid quantitative analysis is one that ______

List three benefits of conducting content analysis.

What kinds of things can content analysis tell us, and what can't it tell us?

Write a research question appropriate for content analysis.

Write a research question appropriate for content analysis, and then describe the materials you would use to answer that research question.

Write a research question appropriate for quantitative content analysis. Conceptualize and operationalize one variable that you would need to measure to answer this research question.

Write a research question appropriate for qualitative content analysis. Conceptualize and operationalize one major idea that you would analyze via a coding sheet in order to answer your research question.

You are doing a content analysis of war movies since 1945. Describe the steps you would take to sample for this research.