While positive appeals to emotion can have lasting effects, consumers are most likely to remember advertising campaigns that use

Name: While positive appeals to emotion can have lasting effects, consumers are most likely to remember advertising campaigns that use
Brand: Quizplus
Rating: 4.9 (44 reviews)

Question

Quizplus · Accepted Answer

Fear appeals are most likely to be remembered by consumers because they create a strong emotional response that can significantly impact memory retention. This approach often highlights negative outcomes to motivate behavior change or action.

While Positive Appeals to Emotion Can Have Lasting Effects, Consumers