Using consumer survey approach, data is obtained from
A) questioning a sample of consumers.
B) laboratory experiments.
C) observing consumers purchasing and consuming products.
D) real market tests in actual marketplace.

Question

Quizplus · Accepted Answer

The consumer survey approach specifically involves questioning a sample of consumers to gather data, which distinguishes it from other methods that might involve observation, experiments, or real market tests.

Using Consumer Survey Approach, Data Is Obtained from