Using observational research approach, data is obtained from
A) questioning a sample of consumers.
B) laboratory experiments.
C) observing consumers purchasing and consuming products.
D) real market tests in actual marketplace.

Question

Quizplus · Accepted Answer

Observational research involves directly observing subjects' behaviors in their natural environment without interference. Choice C, observing consumers purchasing and consuming products, is a direct application of this method, as it involves watching how consumers behave in real-life situations, such as in stores or while using products, without intervening or asking questions.

Using Observational Research Approach, Data Is Obtained from