_________is the measure of commitment in customer preferences, based on degree of satisfaction.
A)customer equity.
B)brand identity.
C)customer loyalty.
D)brand essence.

Question

Quizplus · Accepted Answer

Customer loyalty is the measure of commitment in customer preferences, which is primarily based on the degree of satisfaction a customer has with a brand or product.

_________Is the Measure of Commitment in Customer Preferences, Based on Degree