Question 1

Functional benefits can be related to
A)Volvo is a safe and Durable car
B)Strong & Rugged when wearing Levis
C)Excited while watching MTV
D)Sophisticated by using Ralph Lauren Perfume

Accepted Answer

Functional benefits refer to the practical or utilitarian advantages of a product, such as safety and durability in the case of a Volvo car.

Question 2

In brand identity - Brand as a product example is
A)Toberlone -
B)Airtel
C)Swatch bharth
D)Go Green

Accepted Answer

Toblerone, as a specific product brand, exemplifies brand identity through its unique triangular chocolate bars, distinctive packaging, and association with Swiss quality.

Question 3

Select the correct position - Coke @Rs 10
A)Cultural symbol
B)Product class
C)Price and Quality
D)Competitor

Accepted Answer

Price and Quality is the correct position for Coke @Rs 10

Question 4

Positioning by use or application brand example
A)Cadbury - 5 star
B)Godrej hair dye - Kato Kholo Lagao
C)Lal Kila basmathi
D)Cycle agarbathi

Accepted Answer

Godrej hair dye's "Kato Kholo Lagao" campaign positions the product by its application, emphasizing the ease and convenience of using the hair dye.

Question 5

Positioning a product by associating it with a particular user or group of users is called.
A)Positioning by Price.
B)Positioning by usage
C)Positioning by Product class
D)Positioning by product user

Accepted Answer

Positioning by product user involves associating a product with a specific type of user or group of users, making the product appealing to that particular demographic.

Question 6

Which of the following is not an attribute ofBig-5 theory.
A)Sincerity
B)Excitement
C)Brand
D)Ruggedness

Accepted Answer

The Big Five personality traits model doesn't include "Brand" as an attribute. It consists of Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism. "Sincerity," "Excitement," and "Ruggedness" are not part of this model but are instead associated with brand personality dimensions proposed by Jennifer Aaker, which is a different conceptual framework.

Question 7

It associates a product with someone other than the principal producer.
A)Co-branding
B)Brand building
C)Brand strategies
D)Brand association

Accepted Answer

Co-branding involves partnering with another brand to associate a product with someone other than the principal producer.

Question 8

Pepsi Blue in 2003 during cricket world cup is known as _____.
A)Range brand
B)Moving the brand up
C)Moving brand down
D)Ad-hoc

Accepted Answer

Pepsi Blue was introduced as a limited edition product specifically for the 2003 Cricket World Cup, making it an ad-hoc branding effort rather than a permanent change to the brand's lineup.

Question 9

Zodiac brand launched ZOD" to give it a new and fresh look . The brand strategy is
A)Moving the brand up
B)Moving the brand down
C)ad-hoc
D)Co- branding

Accepted Answer

Launching "ZOD" to give Zodiac a new and fresh look is an example of moving the brand up, as it suggests an effort to rejuvenate or enhance the brand's image, potentially targeting a more upscale or contemporary market.

Question 10

Nokia launched Nokia ASHA for the labour / worker class, Not very high priced; it had the potential to affect the minds of the target audience in a very positive way . The brand strategy is
A)Moving the brand up
B)Moving the brand down
C)ad-hoc
D)Co- branding

Accepted Answer

Nokia ASHA was launched as a more affordable option targeting the labor/worker class, which indicates a strategy of moving the brand down to make it accessible to a broader, more price-sensitive segment of the market.

Question 11

_______often involves a different flavour or ingredient variety, a different form or size, or a different application for the brand.
A)Brand extension
B)Line Extension
C)Co- branding
D)Ad- brands

Accepted Answer

Line extension refers to the process of introducing new varieties, sizes, flavors, or forms of products within the same product category under the same brand name. This strategy is used to target different customer segments or needs without launching a completely new brand.

Question 12

Rin ,Wheel and Surf Excel from Unilever the brand strategy is:
A)Multi Branding
B)Mix branding
C)Multi product branding
D)Multi strategy

Accepted Answer

Unilever employs a multi-branding strategy by marketing several similar products as competitors to capture a larger market share and cater to different consumer preferences.

Question 13

The main reason to adopt multiple branding strategy is to pursue_______
A)New market segment
B)Multiple brand segments
C)No market segments
D)Two market segments

Accepted Answer

The answer of The main reason to adopt multiple branding...

Question 14

______is the set of all product lines and items that a particular seller makes available to buyers example In addition to soup, Maggi sells masala, ketchup, noodles, pasta etc.
A)Proud Mix
B)Proud line
C)Brand Mix
D)Brand Line

Accepted Answer

The answer of ______is the set of all product lines...

Question 15

Select the correct brand for the brand building block-. Pressure to invest elsewhere-The sins of complacency and greed
A)Dove
B)Top Ramen
C)Xeorx
D)Lenovo

Accepted Answer

Xeorx is a fictional brand created to illustrate the concept of brand building blocks, including the challenges of complacency and greed, and the pressure to invest in areas outside of core competencies. Since Dove, Top Ramen, and Lenovo are real brands with established market positions and strategies, they do not specifically represent this concept.

Question 16

Most corporate go through short term pressures. This has been opined by Sony's Founder________
A)Akio Morito
B)Kevin Keller
C)David Aaker
D)Philip Kotler

Accepted Answer

Akio Morita is the co-founder of Sony Corporation, and his insights and experiences have shaped the understanding of corporate pressures and innovation in the business world.

Question 17

How many brand building guidelines are there ?
A)Five
B)Six
C)Eight
D)Ten

Accepted Answer

The answer of How many brand building guidelines are there...

Question 18

One of the brand building guidelines is to continue _________ even when the financial goals are not being net.
A)Investing in brands
B)Not to invest in brands
C)Investing in Customers
D)Investing in Stocks

Accepted Answer

Investing in brands is crucial for building and maintaining brand equity, even during times when financial goals are not met. This continuous investment helps in sustaining brand visibility, relevance, and customer loyalty over time.

Question 19

Despite this massive set back, they kept the cord live with their consumers. A series of videos with hashtags WEMISSYOUTOO were launched by the well known brand
A)Yippe
B)Top Ramen
C)Maggi
D)Chings

Accepted Answer

Maggi launched a series of videos with the hashtag #WEMISSYOUTOO to maintain engagement with their consumers during the period when Maggi noodles were banned in India due to concerns over the presence of MSG and lead beyond permissible limits. This campaign was part of their efforts to reassure and retain their customer base.

Question 20

Brand awareness may exist in three levels: Brand Recognition________ and Top of the Mind
A)Brand recall
B)Brand positioning
C)Brand equity
D)Brand vision

Accepted Answer

Brand awareness exists in three levels: Brand Recognition, Brand Recall, and Top of the Mind. Brand recall is the ability of a consumer to retrieve a brand from memory when given the product category but not the brand name, which is a step above recognition and below top-of-mind awareness.

Quiz 5: Brand Positioning and Strategy

Functional benefits can be related to

In brand identity - Brand as a product example is

Select the correct position - Coke @Rs 10

Positioning by use or application brand example

Positioning a product by associating it with a particular user or group of users is called.

Which of the following is not an attribute ofBig-5 theory.

It associates a product with someone other than the principal producer.

Pepsi Blue in 2003 during cricket world cup is known as _____.

Zodiac brand launched ZOD" to give it a new and fresh look . The brand strategy is

Nokia launched Nokia ASHA for the labour / worker class, Not very high priced; it had the potential to affect the minds of the target audience in a very positive way . The brand strategy is

_______often involves a different flavour or ingredient variety, a different form or size, or a different application for the brand.

Rin ,Wheel and Surf Excel from Unilever the brand strategy is:

The main reason to adopt multiple branding strategy is to pursue_______

______is the set of all product lines and items that a particular seller makes available to buyers example In addition to soup, Maggi sells masala, ketchup, noodles, pasta etc.

Select the correct brand for the brand building block-. Pressure to invest elsewhere-The sins of complacency and greed

Most corporate go through short term pressures. This has been opined by Sony's Founder________

How many brand building guidelines are there ?

One of the brand building guidelines is to continue _________ even when the financial goals are not being net.

Despite this massive set back, they kept the cord live with their consumers. A series of videos with hashtags WEMISSYOUTOO were launched by the well known brand

Brand awareness may exist in three levels: Brand Recognition________ and Top of the Mind