Zodiac brand launched ZOD" to give it a new and fresh look . The brand strategy is
A)Moving the brand up
B)Moving the brand down
C)ad-hoc
D)Co- branding

Question

Quizplus · Accepted Answer

Launching "ZOD" to give Zodiac a new and fresh look is an example of moving the brand up, as it suggests an effort to rejuvenate or enhance the brand's image, potentially targeting a more upscale or contemporary market.

Zodiac Brand Launched ZOD" to Give It a New and Fresh