Brand awareness may exist in three levels: Brand Recognition________ and Top of the Mind
A)Brand recall
B)Brand positioning
C)Brand equity
D)Brand vision

Question

Quizplus · Accepted Answer

Brand awareness exists in three levels: Brand Recognition, Brand Recall, and Top of the Mind. Brand recall is the ability of a consumer to retrieve a brand from memory when given the product category but not the brand name, which is a step above recognition and below top-of-mind awareness.

Brand Awareness May Exist in Three Levels: Brand Recognition________ and Top