_______ are short phrases that communicate persuasive information about the brand
A) slogans
B) visual
C) jingle
D) logo
Correct Answer:
Verified
Q1: A Challenge in marketing of services is
Q2: The act of creating a brand is
A)branding
B)brand
Q3: The ad campaign " din hai suhana
Q5: _ occurs when the brand makes consumers
Q6: _methods are ideal for measuring brand association
A)qualitative
Q7: Brand feelings are customers
A)emotional responses
B)rational responses
C)moral responses
D)direct
Q8: _ is the structure of brands within
Q9: Cause Related Marketing was introduced by
A)varadarajan and
Q10: _ refers to the word, phrase or
Q11: A brand is defined as an_ asset.
A)liquid
B)fixed
C)current
D)intangible
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