Cause Related Marketing was introduced by
A) varadarajan and menon
B) n r narayan murthy
C) rajshree birla
D) ratan tata
Correct Answer:
Verified
Q4: _ are short phrases that communicate persuasive
Q5: _ occurs when the brand makes consumers
Q6: _methods are ideal for measuring brand association
A)qualitative
Q7: Brand feelings are customers
A)emotional responses
B)rational responses
C)moral responses
D)direct
Q8: _ is the structure of brands within
Q10: _ refers to the word, phrase or
Q11: A brand is defined as an_ asset.
A)liquid
B)fixed
C)current
D)intangible
Q12: Which of the following is not an
Q13: 3 C's of branding are _, consistency
Q14: Brand_ are a means to provide in-depth
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