Question 1

select an appropriate definition of want___________________ .
A)consumer needs
B)needs backed by buying power
C)needs directed to the product
D)basic human requirements

Accepted Answer

Wants are needs directed to specific products or services that can satisfy those needs.

Question 2

The key customer markets consists of ______________
A)Government markets
B)Business markets
C)Consumer markets
D)All of the above

Accepted Answer

The key customer markets include government, business, and consumer markets, as they all represent different segments that businesses target for their products and services.

Question 3

….…….......buy products & _________________use product
A)consumer & customers
B)buyers & sellers
C)buyers & customers
D)customers & consumer

Accepted Answer

B

Question 4

___________reflects the sum of the perceived tangible & intangible benefits & costs to customers.
A)customer satisfaction
B)customer value
C)customer delight
D)none of the above

Accepted Answer

Customer value reflects the sum of the perceived tangible and intangible benefits and costs to customers. It is a measure of what customers believe they will gain from purchasing a product or service, balanced against the costs of acquiring it.

Question 5

Testing before launching a product launching a product is known as .…,………….
A)Acid test
B)Concept testing
C)Market test
D)test marketing

Accepted Answer

Test marketing is the process of testing a product in a real-world setting before launching it to the general public.

Question 6

____________is a way of describing audience based on factors such as age, gender, education level, town class, income etc.
A)Demographic
B)Psychographic
C)Socio-economic
D)Infographics

Accepted Answer

Demographic is a way of describing an audience based on factors such as age, gender, education level, town class, and income.

Question 7

________________is a way of describing audience based on the their life style, attitudes, aspirations, habits etc.
A)Demographics
B)Psychographics
C)Socio-economic
D)Infographics

Accepted Answer

Psychographics is the correct term for describing an audience based on their lifestyle, attitudes, aspirations, and habits. It goes beyond basic demographics by delving into the psychological aspects of consumer behavior.

Question 8

________________is the acquisition of goods and services by the seller or industrial user for the purpose of resale
A)selling
B)assembling
C)buying
D)tr

Accepted Answer

The answer of ________________is the acquisition of goods and services...

Question 9

Marketing myopia related first paper published in 1960 in the ..........
A)international business review
B)forbes magazine
C)harvard business review
D)oxford university press

Accepted Answer

The term "marketing myopia" was first introduced in a paper published in the Harvard Business Review in 1960 by Theodore Levitt.

Question 10

A large amount of ___________advertising is for retailers, local businesses and for promotions.
A)news paper
B)magazines
C)radio
D)Television

Accepted Answer

The answer of A large amount of ___________advertising is for...

Question 11

marketing buzz means means....…………….
A)Demarketing
B)Pricing
C)Product Development
D)Promotion

Accepted Answer

The answer of marketing buzz means means....…………….
A)Demarketing
B)Pricing
C)Product Development
D)Promotion...

Question 12

Companies are exploring the_____________for communicating their advertising message because of its several attractive features and advantages.
A)television
B)newspaper
C)radio
D)new media

Accepted Answer

New media, which includes digital platforms and social media, offers several attractive features and advantages for advertising, such as targeting specific audiences, interactive capabilities, and real-time feedback.

Question 13

The advertising industry is passing through a transition phase with the emergence of the ______________media.
A)television
B)online
C)interactive
D)information

Accepted Answer

The advertising industry is transitioning with the rise of online media, which has become a dominant platform for advertising due to its wide reach and targeted capabilities.

Question 14

New media is very cost-effective when compared to the traditional media and is highly _______.
A)reliable
B)requted
C)resourceful
D)result-oriented

Accepted Answer

New media is considered highly result-oriented because it allows for targeted advertising, real-time feedback, and measurable outcomes, making it effective in achieving specific marketing goals.

Question 15

The __________is the biggest possible medium and has the quickest and the deepest reach throughout the globe.
A)web
B)TV
C)radio
D)Outdoor

Accepted Answer

The web is the largest medium in terms of accessibility and has the fastest and most extensive global reach, surpassing traditional mediums like TV, radio, and outdoor advertising.

Question 16

Digital technology is changing the way_______relate to products and markets.
A)manufactures
B)consumer
C)Dealers
D)Industry

Accepted Answer

Digital technology primarily impacts how consumers relate to products and markets by changing their access to information, their purchasing behaviors, and how they interact with brands and companies online.

Question 17

Cyber consumers are not_________
A)active
B)passive
C)homogeneous
D)Heterogeneous

Accepted Answer

Cyber consumers are not homogeneous because they come from diverse backgrounds with varying preferences, needs, and behaviors. This diversity makes them heterogeneous, not uniform or identical in their online behavior and interests.

Question 18

Marketers often use the term__________to cover various groupings of customers.
A)people
B)buying power
C)demogrphic
D)Segment market

Accepted Answer

Marketers use the term "Segment market" to refer to different groupings of customers based on various criteria like demographics, interests, or buying behavior, allowing for more targeted marketing strategies.

Question 19

Inside sales is known as______________
A)Direct marketing
B)social marketing
C)tele-marketing
D)viral marketing

Accepted Answer

Inside sales is often referred to as tele-marketing because it involves selling products or services over the phone or through online communication, rather than face-to-face.

Question 20

which is the future of of direct marketing .....…………...
A)one to one communication
B)open dialogue
C)personal relationship
D)Personal relation, open dialogue and one to one communication

Accepted Answer

The future of direct marketing involves a combination of personal relationships, open dialogue, and one-to-one communication to create more personalized and engaging customer experiences.

Quiz 5: Marketing Terminologies and Concepts

select an appropriate definition of want___________________ .

The key customer markets consists of ______________

….…….......buy products & _________________use product

___________reflects the sum of the perceived tangible & intangible benefits & costs to customers.

Testing before launching a product launching a product is known as .…,………….

____________is a way of describing audience based on factors such as age, gender, education level, town class, income etc.

________________is a way of describing audience based on the their life style, attitudes, aspirations, habits etc.

________________is the acquisition of goods and services by the seller or industrial user for the purpose of resale

Marketing myopia related first paper published in 1960 in the ..........

A large amount of ___________advertising is for retailers, local businesses and for promotions.

marketing buzz means means....…………….

Companies are exploring the_____________for communicating their advertising message because of its several attractive features and advantages.

The advertising industry is passing through a transition phase with the emergence of the ______________media.

New media is very cost-effective when compared to the traditional media and is highly _______.

The __________is the biggest possible medium and has the quickest and the deepest reach throughout the globe.

Digital technology is changing the way_______relate to products and markets.

Cyber consumers are not_________

Marketers often use the term__________to cover various groupings of customers.

Inside sales is known as______________

which is the future of of direct marketing .....…………...