Through segmentation, ____________is achieved, which allows companies to increase their percentage of sales in existing markets by taking sales from competitors.

Question

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Through segmentation, market penetration is achieved, which allows companies to increase their percentage of sales in existing markets by taking sales from competitors. This can be achieved by an aggressive and well-targeted promotional campaign. For example, a soft drinks manufacturer may seek to extend sales of diet drinks through combined advertising and sales promotional drive.

Through Segmentation, ____________Is Achieved, Which Allows Companies to Increase Their