When preparing a survey to elicit information, a Business Analyst should make sure that the respondents are ___________ if interested in a wide range of opinions and responses.
A)black-boxed
B)homogenous
C)white-boxed
D)heterogeneous

Question

Quizplus · Accepted Answer

When preparing a survey to elicit information, a Business Analyst should make sure that the respondents are heterogeneous if interested in a wide range of opinions and responses.
Key Takeaway: If a survey is to capture the opinions of a wide range of people who differ, then the questions should be geared to a heterogeneous group. In other words, the survey questions should address the concerns of those who take public transportation as well as those who drive, or those who live in rented space as well as home owners. If the survey is to provide useful information, it has to suit the preferences and needs of a wide range of people.

When Preparing a Survey to Elicit Information, a Business Analyst