Question 1

Sears sends out _____________ to all its Northeast United States customers to collect information in an anonymous manner and in a short period of time.
A)surveys
B)advertisement
C)coupons
D)promotional gifts

Accepted Answer

Sears sends out surveys to all its Northeast United States customers to collect information in an anonymous manner and in a short period of time.
Key Takeaway: Surveys (or questionnaires) are a straightforward, relatively easy way to collect information from a large group of people and to do it anonymously. Surveys or questionnaires allow a company to collect valuable demographic information about their clients as well as preferences, needs, and impressions. While it is likely that a large segment of people may not return their surveys, many do complete and return them.

Question 2

Closed surveys are used when a topic of questioning is known and a set of choices/options are given to the respondent.

Accepted Answer

True. Closed surveys are used when a topic of questioning is known and a set of choices/options are given to the respondent.
Key Takeaway: Closed surveys or questionnaires typically give the person to whom they are administered a number of answers from which he or she can choose.
For example, assume that you are the manager of a Sears branch and you give some of your customers questionnaires on the denominations of gift certificate dollars the branch should offer. Among the choices are $25, $50, $100, and $200. Customers can choose which of the denominations they would choose given their preferences.

Question 3

AT&T introduces a new system of customer satisfaction detection whereby customers are asked to comment on their online shopping experience. Customers are given a(an) ___________ question that asks "Tell us what you enjoyed/did not enjoy about your shopping experience today".
A)quantitative
B)closed
C)leading
D)open-ended

Accepted Answer

AT&T introduces a new system of customer satisfaction detection whereby customers are asked to comment on their online shopping experience. Customers are given an open-ended question that asks "Tell us what you enjoyed/did not enjoy about your shopping experience today".
Key Takeaway: Open-ended questions in a survey/questionnaire do not give the respondent a range of answers from which they can choose. Instead, a prompting question is asked and the respondent is given the space to express their impressions, needs, and preferences in their own words. For example, one respondent may choose to comment on the layout of the website while another may complain about the limited options available to online buyers.

Question 4

When preparing a survey to elicit information, a Business Analyst should make sure that the respondents are ___________ if interested in a wide range of opinions and responses.
A)black-boxed
B)homogenous
C)white-boxed
D)heterogeneous

Accepted Answer

When preparing a survey to elicit information, a Business Analyst should make sure that the respondents are heterogeneous if interested in a wide range of opinions and responses.
Key Takeaway: If a survey is to capture the opinions of a wide range of people who differ, then the questions should be geared to a heterogeneous group. In other words, the survey questions should address the concerns of those who take public transportation as well as those who drive, or those who live in rented space as well as home owners. If the survey is to provide useful information, it has to suit the preferences and needs of a wide range of people.

Question 5

To make a survey or questionnaire easy for respondents to complete, it should have ___________ or fewer questions in total.
A)5
B)10
C)15
D)25

Accepted Answer

To make a survey or questionnaire easy for respondents to complete, it should have 10 or fewer questions in total.
Key Takeaway: Surveys or questionnaires are best when the respondent has to answer 10 or fewer questions. Longer surveys risk respondents becoming bored or frustrated or not completing the survey altogether because of time constraints. Given this limitation in the optimum number of questions in a survey or questionnaire, it is important to make every question count. That means each questions must serve the requirement for which information is being gathered.

Question 6

NBC studios decides to design and distribute a survey to its viewers asking them about their opinions on fall programming. The survey questions have to _________________.
A)be written at or above university level wording
B)involve double negatives and branching questions
C)be written in a clear and concise manner
D)contain personal or uncomfortable questions that are necessary for the survey

Accepted Answer

NBC studios decides to design and distribute a survey to its viewers asking them about their opinions on fall programming. The survey questions have to be written in a clear and concise manner.
Key Takeaway: Survey questions distributed to a general audience have to be written in a clear and concise manner. This means that the questions do not contain double negatives or difficult to understand branching information. They must also be written at an elementary school level type of wording, similar to daily newspapers. This ensures that survey respondents are not confused or frustrated by the nature of the questions.

Question 7

A clear advantage of closed questions in a survey or questionnaire is that it provides information to conduct ____________ analysis.
A)qualitative
B)quantitative
C)time-sensitive
D)high-level

Accepted Answer

A clear advantage of open-ended questions in a survey or questionnaire is that it provides information to conduct quantitative analysis.
Key Takeaway: Open-ended questions in a survey or questionnaire provide figures that are analyzed quantitatively. For example, assume that you ask 100 respondents answer a question about how whether they eat dinner at a restaurant at least 3 times per week. If 75 respondents say yes, you can conclude that two thirds of your sample indicates that they eat dinner at a restaurant at least 3 times per week. This type of information is relevant to marketing managers and business owners.

Question 8

Surveys and questionnaires are based on ___________ and the results obtained from this method of requirements elicitation do not mean that it is actual behaviour.
A)social engineering
B)observation
C)employee reporting
D)self-reporting

Accepted Answer

Surveys and questionnaires are based on self-reporting and the results obtained from this method of requirements elicitation do not mean that it is actual behavior.
Key Takeaway: Surveys and questionnaires rely on the respondent to recall their preferences and behaviors and to report. This is referred to as self-reporting. Actual behavior of respondents may be similar or different than their self-reported account. For example, if a survey asks individuals about their community volunteering hours, they may report more hours as that it is a socially respected activity that puts them in a positive light.
Similarly, if they are asked about how frequently they download music on the Internet, they may underreport their actual downloading because of the stigma attached.

Question 9

A clear advantage of open-ended surveys or questionnaires is that they provide ______________.
A)figures to conduct quantitative analysis
B)information that is similar to closed surveys
C)in-depth information that other techniques may miss
D)ratios that shed light on financial performance

Accepted Answer

A clear advantage of open-ended surveys or questionnaires is that they provide in-depth information that other techniques may miss.
Key Takeaway: Open-ended surveys or questionnaires are similar to interviews in that they allow the respondent to express their preferences, needs, and opinions in their own words. Unlike closed surveys, respondents are not bound by a set number of answers from which they choose. Open-ended surveys also provide information that may have otherwise escaped the Business Analyst when drafting the survey.

Quiz 4: Requirements Elicitation

Sears sends out _____________ to all its Northeast United States customers to collect information in an anonymous manner and in a short period of time.

Closed surveys are used when a topic of questioning is known and a set of choices/options are given to the respondent.

AT&T introduces a new system of customer satisfaction detection whereby customers are asked to comment on their online shopping experience. Customers are given a(an) ___________ question that asks "Tell us what you enjoyed/did not enjoy about your shopping experience today".

When preparing a survey to elicit information, a Business Analyst should make sure that the respondents are ___________ if interested in a wide range of opinions and responses.

To make a survey or questionnaire easy for respondents to complete, it should have ___________ or fewer questions in total.

NBC studios decides to design and distribute a survey to its viewers asking them about their opinions on fall programming. The survey questions have to _________________.

A clear advantage of closed questions in a survey or questionnaire is that it provides information to conduct ____________ analysis.

Surveys and questionnaires are based on ___________ and the results obtained from this method of requirements elicitation do not mean that it is actual behaviour.

A clear advantage of open-ended surveys or questionnaires is that they provide ______________.