The themes, issues, and messages that candidates present during a campaign are generally based on

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Candidates' themes, issues, and messages are generally based on polls and focus groups. These help candidates understand the concerns and preferences of the voters in their constituency and tailor their message accordingly. Congress does not pass election rules each year, and there is no legal obligation for candidates to follow any orders issued by national party organizations. While the size of the constituency may play a role in the messaging strategy, it is not the primary factor.

The Themes, Issues, and Messages That Candidates Present During a Campaign