Democratic candidate Bernie Sanders's presidential campaign in 2016 was unique because it

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Bernie Sanders's 2016 presidential campaign combined elements of both grassroots and mass-media campaigns. While he relied heavily on grassroots organizing and volunteers, he also utilized social media and traditional media outlets to reach a wider audience. This hybrid approach allowed him to gain significant support and traction during the primaries, particularly among millennial and progressive voters.

Democratic Candidate Bernie Sanders's Presidential Campaign in 2016 Was Unique