_________ is copy in a type size larger than that of the body copy and meant to entice readers into reading the body copy.
A) body copy.
B) display copy.
C) caption.
D) headline.
Correct Answer:
Verified
Q19: _is the collections of customers who own
Q20: _ is the application of an established
Q21: Surrogate advertising refers to the strategy used
Q22: _is two way communication that sends and
Q23: _ is a clever phrase that serves
Q25: _ are verbal explanations of visuals.
A)captions
B)call-outs
C)tag-line
D)signature
Q26: _ is also called as logo.
A)signature.
B)tagline.
C)captions.
D)design.
Q27: _ is short songs that deliver a
Q28: . _ is a series of key
Q29: _ contains the published rates and ad
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