The creative point in advertising where the search for a "big idea " takes pace is known as
A) ideation
B) conceptualisation.
C) visualisation
D) promotion
Correct Answer:
Verified
Q40: What is AIDA?
A)advertisement, interest, demand, acquire.
B)action, interest,
Q41: A black and white photographic print of
Q42: Which of the following is NOT a
Q43: _ is an array of reach according
Q44: _ is a regular program sponsored by
Q45: _ is a period of time during
Q46: _ is an extended degree of consumer
Q47: Positioning Advertising Copy Testing (PACT) principles of
Q49: _ is a reduction from regular rates
Q50: _ is used in outdoor advertising to
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