Question 1

Which of the following is not an example of persuasive advertising:
A) persuading customers to receive a sales call
B) encouraging the customer to purchase now
C) building brand preference
D) explaining how the product works

Accepted Answer

Persuasive advertising aims to influence the audience's behavior or attitudes, typically encouraging them to purchase or adopt a product or service. Explaining how the product works is more characteristic of informative advertising, which focuses on educating the consumer about the product's features, benefits, or usage rather than directly persuading them to buy or prefer the brand.

Question 2

A specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time
A) campaign
B) trial
C) marketing
D) commercial

Accepted Answer

A campaign refers to a specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time.

Question 3

Advertising that is set in small type and arranged according to categories or interests
A) display ads
B) classified ads
C) testimonial ads
D) banner ads

Accepted Answer

Classified ads are typically set in small type and arranged under specific categories or interests, making it easier for readers to find what they are looking for.

Question 4

The process of reserving time or time periods with a station or network; checking on available advertising time.
A) free time
B) cross time
C) clear time
D) reserved time

Accepted Answer

Clear time refers to the process of reserving time or checking available advertising time with a station or network.

Question 5

The highest possible rate for advertising time or space.
A) gross rate
B) consumer rate
C) ad rate
D) cost

Accepted Answer

The highest possible rate for advertising time or space is referred to as the gross rate. This rate typically does not account for any discounts or negotiations that might lower the cost for advertisers.

Question 6

In planning and obtaining publicity, a frequently used tool is the __________, which is an announcement regarding changes in the company or the product line.
A) trade show
B) news release
C) infomercial
D) double-page spread

Accepted Answer

A news release, also known as a press release, is commonly used to announce changes in a company or its product line to the media and public.

Question 7

Sampling is an appropriate strategy for which type of products?
A) products which are classified as shopping goods
B) products in the decline stage of their product life cycle
C) commodity products like salt, sugar, and baking soda
D) products which are in the introductory stage of the product life cycle

Accepted Answer

Sampling is particularly effective for products in the introductory stage of their product life cycle because it allows consumers to try the product without risk, thereby encouraging adoption and increasing awareness.

Question 8

Which of the following statements about magazines as an advertising medium is true?
A) magazines have distinct profiles for well-defined target audiences
B) some nationally distributed magazines publish regional or metro editions to reduce the cost of ads and wasted coverage
C) magazine ads can convey complex information
D) all of these

Accepted Answer

Magazines offer targeted advertising opportunities due to their specific audience profiles, can publish regional editions to cater to specific geographic areas, and are capable of conveying complex information through detailed ads, making all the provided statements true.

Question 9

AAAI represents;
A) american agency for advertisers information
B) advertising agencies association of india
C) association of advertising agencies in india
D) indian association of advertising agencies

Accepted Answer

AAAI stands for Advertising Agencies Association of India.

Question 10

One reason for using radio as an advertising medium is
A) its high cost
B) its long lead time required for the placement of an ad
C) its inability to use humour
D) it is segmented

Accepted Answer

Radio allows advertisers to target specific demographics and interests through different stations and programs, making it a segmented medium.

Question 11

AdSense is,
A) an advertising agency
B) set of regulations and standards in advertising
C) google's advertising programme to display ads in web pages
D) awareness programme introduced to give advices about the advertising tendencies to the consumers

Accepted Answer

AdSense is Google's advertising program that allows publishers to display ads on their websites and earn revenue from clicks or impressions. It matches ads to the site's content and audience.

Question 12

'Art' in advertisement implies,
A) the whole visual presentation
B) the traditional or modern art forms used in an advertisement
C) graphics and animations used in an advertisement
D) the ambience created to present an idea through an advertisement

Accepted Answer

The answer of 'Art' in advertisement implies,
A) the whole visual...

Question 13

INS means;
A) international newspaper society
B) indian national services
C) indian newspaper society
D) indian newspaper services

Accepted Answer

The correct answer is C) Indian Newspaper Society, which is an organization that represents the publishers of newspapers and magazines in India.

Question 14

Advertisements intended to promote sale of the products by appealing directly to the consumers/buyers is called,_________
A) consumer advertising
B) consumption advertising
C) retail advertising
D) trade advertising

Accepted Answer

Consumer advertising is designed to appeal directly to the consumer or end-user of the product, encouraging them to purchase or consume the advertised product.

Quiz 1: Advertising Terminology and Strategies

Which of the following is not an example of persuasive advertising:

A specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time

Advertising that is set in small type and arranged according to categories or interests

The process of reserving time or time periods with a station or network; checking on available advertising time.

The highest possible rate for advertising time or space.

In planning and obtaining publicity, a frequently used tool is the __________, which is an announcement regarding changes in the company or the product line.

Sampling is an appropriate strategy for which type of products?

Which of the following statements about magazines as an advertising medium is true?

AAAI represents;

One reason for using radio as an advertising medium is

AdSense is,

'Art' in advertisement implies,

INS means;

Advertisements intended to promote sale of the products by appealing directly to the consumers/buyers is called,_________