What two major communication channels do marketers use to convey their product to consumers?
A) word-of-mouth and commercials
B) personal and non-personal channels
C) message source and feedback
D) print media and events

Question

Quizplus · Accepted Answer

Personal channels involve direct interactions between individuals, such as face-to-face conversations, phone calls, or emails. Non-personal channels include mass media like television, radio, newspapers, and digital platforms, where the communication is not directly interactive. These two broad categories encompass the various ways marketers communicate with consumers.

What Two Major Communication Channels Do Marketers Use to Convey