Which type of advertising objective is the most important for mature products?
A) informative advertising
B) comparison advertising
C) persuasive advertising
D) reminder advertising

Question

Quizplus · Accepted Answer

For mature products, the most important advertising objective is reminder advertising. This is because mature products are already well-known in the market, and the goal is to keep the product's name in the minds of consumers to encourage repeat purchases rather than to inform or persuade them about the product's benefits anew.

Which Type of Advertising Objective Is the Most Important for Mature