When a multinational fast food restaurant chain adds regional items or ingredients to a local menu, they are engaged in what process?
A)Agglomeration
B)Globalization
C)Cultural integration
D)Glocalization

Question

Quizplus · Accepted Answer

When a multinational organization that is in the process of expanding on a global level incorporates local components in to their products or services, the organization is engaged in glocalization. For example, as McDonald's continued to expand throughout Asia in the 2010s, they added a green tea McFlurry to their menu to incorporate a local beverage into the restaurant's existing global brand strategy.

When a Multinational Fast Food Restaurant Chain Adds Regional Items