Adam's research study is examining the influence of mainstream media on the perceptions of Arab-Americans. He finds that participants have formed unconscious associations between Arabic names and threatening words such as 'violence'.
What type of social cognition methodology is Adam conducting to study these associations?
A)explicit association test (EAT)
B)unconscious association test (UAT)
C)implicit association test (IAT)
D)cognitive association test (CAT)

Question

Quizplus · Accepted Answer

An Implicit Association Test (IAT) is a social cognition methodology that examines the unconscious associations between mental representations of concepts in memory.
Key Takeaway: An IAT is an important social cognition methodology to test the connection between mental representations of concepts in memory. An IAT can help uncover not only an existing connection but its strength as well. If Adam's participants have made a strong unconscious (implicit) association between an Arabic sounding name and threatening words, they will choose those words more readily when prompted than with a non-Arabic sound

Adam's Research Study Is Examining the Influence of Mainstream Media