Identifying customers and markets using data on demographics, markets, consumer behavior, and trends is an example of a(n):
A)operational-level sales and marketing information system.
B)knowledge-level sales and marketing information system
C)management-level sales and marketing information system
D)strategic-level sales and marketing information system

Question

Quizplus · Accepted Answer

This activity is associated with strategic-level sales and marketing information systems because it involves analyzing broad data sets to inform long-term strategy, including market positioning and targeting decisions.

Identifying Customers and Markets Using Data on Demographics, Markets, Consumer