Google are using information technology to pursue this generic strategy
A)Low-cost leadership.
B)Product differentiation.
C)Focus on market niche.
D)Strengthening customer and supplier intimacy.

Question

Quizplus · Accepted Answer

Google uses product differentiation by offering unique products and services (like its search engine, Google Maps, Google Docs, etc.) that stand out from competitors, leveraging its information technology capabilities.

Google Are Using Information Technology to Pursue This Generic Strategy