The Uses and Gratification theory has a __________________approach.
A) user/audience-centered
B) media-centric
C) policy-centric
D) feedback-centric
Correct Answer:
Verified
Q11: _ of the mass media is often
Q12: _refer to the negative responses to the
Q13: The process to use the influence of
Q14: _explains how people use the media for
Q15: _ states that the audience is passive.
A)media
Q17: _ is defined as people's use media
Q18: When people use media to satisfy their
Q19: Personal integrative needs is also called as
Q20: Media consumption is also a form of
Q21: Personal integrative needs are _ in nature.
A)subjective
B)private
C)social
D)emotional
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