Question 1

Recent international surveys regarding people's various sources of information also indicate that people rely much more on _______________ than on personal communication.

Accepted Answer

Recent international surveys have shown that people tend to rely more on mass media, such as television, newspapers, and the internet, for their information rather than on personal communication or direct interactions with others. This trend highlights the significant influence of mass media in shaping public opinion and disseminating information.

Question 2

The Propaganda model of media control was introduced by Noam Chomsky & ___________________.

Accepted Answer

The Propaganda Model of media control was introduced by Noam Chomsky and Edward S. Herman in their book "Manufacturing Consent: The Political Economy of the Mass Media" (1988).

Question 3

The theory of propganda was first introduced in the book ______________________.

Accepted Answer

"Manufacturing Consent: The Political Economy of the Mass Media" by Edward S. Herman and Noam Chomsky, published in 1988, is a seminal work that introduced and detailed the propaganda model of media criticism. This model argues that mass media serves as a propaganda system that promotes the interests of elite groups in society.

Question 4

A propaganda model focuses on the inequality of ___________________, and its multilevel effects on mass-media.

Accepted Answer

The propaganda model, developed by Edward S. Herman and Noam Chomsky, emphasizes the inequality of wealth and power and its effects on mass media, suggesting that media reflects the interests of elite groups that control and finance it.

Question 5

According to theorists, media operates like a business by producing & selling a product instead of doing its primary job of ________________________.

Accepted Answer

The primary job of media is to disseminate news and information to the public. The criticism that media operates more like a business focuses on the shift towards prioritizing profit over this fundamental role.

Question 6

Agenda setting theory was launched by Maxwell McCombs and _______________________________.

Accepted Answer

Maxwell McCombs and Donald L. Shaw are credited with launching the agenda-setting theory in the 1970s, which suggests that the media doesn't tell us what to think, but what to think about.

Question 7

In order to maximize profit newsmakers sacrifice ___________________.

Accepted Answer

News objectives can be sacrificed by newsmakers in the pursuit of maximizing profit, as sensational or more commercially appealing stories may take precedence over more important or relevant news.

Question 8

Corporate organization who owns media never publishes their_________________.

Accepted Answer

Corporate organizations typically do not publish their financial details as these are considered confidential and sensitive information.

Question 9

________________ play the major role of funding in mass media

Accepted Answer

Advertisements are the primary source of funding in mass media, as they pay for the space or time to promote products or services, which in turn funds the operations of various media outlets.

Question 10

Absence of advertising will increase the ____________ of media consumption.

Accepted Answer

Advertising revenue often subsidizes the cost of media consumption for consumers, so without it, the price consumers pay may increase.

Question 11

_______________ of the mass media is often modified to favour sponsors & advertisers.

Accepted Answer

The content and ethics of mass media can be influenced or modified to favor sponsors and advertisers, as they often have a significant financial impact on the media outlets. This can lead to biased content that serves the interests of the sponsors.

Question 12

____________refer to the negative responses to the statement or programme published or broadcasted.

Accepted Answer

Flaks refer to the negative responses to a statement or program that are published or broadcasted. It specifically denotes criticism or backlash against something that has been said or done.

Question 13

The process to use the influence of media to make people give importance to certain news stories over others is called _________________.

Accepted Answer

Agenda setting theory explains how media shapes public perception by choosing which stories are highlighted and given importance, thereby influencing what people think about and discuss.

Question 14

___________________explains how people use the media for their own need.

Accepted Answer

The Users & Gratification Theory explains how people actively seek out specific media and content to satisfy individual needs or desires, such as entertainment, information, personal identity, or social integration.

Question 15

_____________________ states that the audience is passive.

Accepted Answer

The Magic Bullet theory, also known as the Hypodermic Needle theory, suggests that the media has a direct, immediate, and powerful effect on its audience, implying that the audience is passive and easily influenced.

Question 16

The Uses and Gratification theory has a __________________approach.

Accepted Answer

The Uses and Gratification theory focuses on how individuals actively seek out media to satisfy various personal needs, emphasizing a user or audience-centered approach rather than focusing on the content itself or how the media influences the audience.

Question 17

_______________________ is defined as people's use media for acquiring knowledge, information, facts.

Accepted Answer

Cognitive needs refer to people's use of media to satisfy their desire for knowledge, information, and understanding. This includes seeking out news, educational content, and other information-rich media.

Question 18

When people use media to satisfy their emotional release is called as ____________________.

Accepted Answer

When people use media to satisfy their emotional release, it is called affective needs. This refers to the use of media for emotional or aesthetic experiences, such as enjoyment, pleasure, or emotional release.

Question 19

Personal integrative needs is also called as _____________________

Accepted Answer

Personal integrative needs are also called self-esteem needs.

Question 20

Media consumption is also a form of ________________ for the masses.

Accepted Answer

Media consumption provides an escape from reality for the masses.

Quiz 2: Exploring Theories and Concepts of Mass Media and Information Consumption