The reduction of dissonance by internally justifying one's behavior when external rewards are lacking is

Question

Quizplus · Accepted Answer

The insufficient justification effect occurs when individuals rationalize their behavior in situations where external rewards or justifications for the behavior are minimal, leading them to change their internal views to reduce cognitive dissonance. This is a key concept in cognitive dissonance theory, where people aim to maintain consistency between their beliefs, attitudes, and behaviors. When external justifications are insufficient, internal justifications are enhanced to reduce the dissonance experienced.

The Reduction of Dissonance by Internally Justifying One's Behavior When