In the electoral competition model, parties appeal to the ________ voter.

Question

Quizplus · Accepted Answer

Parties in the electoral competition model seek to appeal to the median voter, meaning the voter who is exactly in the middle of the ideological spectrum. This is because, in a two-party system, winning the median voter guarantees a majority of the votes. Parties do not focus on the extremes of the ideological spectrum because those voters are already unlikely to support the other party, so there is little to be gained by trying to appeal to them.

In the Electoral Competition Model, Parties Appeal to the ________