Customers keeping such information that supports their attitudes towards brand is classified as
A)selective attention
B)selective distortion
C)selective retention
D)all of above

Question

Quizplus · Accepted Answer

Selective retention refers to the process where consumers are more likely to remember information that supports their personal beliefs or attitudes, especially towards brands or products. This means they selectively retain information that aligns with their existing perceptions, which helps in reinforcing their brand loyalty or preferences.

Customers Keeping Such Information That Supports Their Attitudes Towards Brand