Question 1

Types of consumer buying behavior are

Accepted Answer

There are four types of consumer buying behavior: Complex Buying Behavior, Dissonance-Reducing Buying Behavior, Habitual Buying Behavior, and Variety-Seeking Buying Behavior. These classifications are based on the degree of consumer involvement and the degree of differences among brands.

Question 2

Highly involved consumer buying behavior and customers perceive fewer differences among brands is called

Accepted Answer

Dissonance Reducing Buying Behavior occurs when consumers are highly involved in a purchase but see little difference among brands, leading them to focus on reducing post-purchase dissonance.

Question 3

Cultural factors must include

Accepted Answer

B

Question 4

What is the first stage in the purchase decision process?

Accepted Answer

The first stage in the purchase decision process is Need or Problem Recognition, where the consumer realizes they have a need or a problem that requires a solution, prompting them to consider making a purchase.

Question 5

What is the final stage in the purchase decision process?

Accepted Answer

The answer of What is the final stage in the...

Question 6

What is a consumer's awareness set?

Accepted Answer

A consumer's awareness set includes all the products a consumer has heard of that might solve their problem. It's a subset of all available options in the market that the consumer is aware of.

Question 7

What does the term 'evoked set' mean?

Accepted Answer

An evoked set refers to the group of brands or products a consumer considers when making a purchase decision. This set is essentially the consumer's shortlist from which they will make their final choice.

Question 8

14-year-old Beth is a member of the Girls Aloud fan club. She accesses their Facebook page regularly and is strongly influenced by what Girls Aloud say and wear. What kind of reference group is this fan club for Beth?

Accepted Answer

The answer of 14-year-old Beth is a member of the...

Question 9

The set of shared beliefs, behaviours and attitudes associated with a large group of people is called:

Accepted Answer

The answer of The set of shared beliefs, behaviours and...

Question 10

A custom with a strong moral component is called:

Accepted Answer

A more (mores) refers to customs, norms, and behaviors that are dictated by a society's moral views and are considered essential to its culture and social cohesion. Taboos are prohibitions against certain actions or behaviors, but the term "a more" specifically relates to those customs that carry a strong moral component.

Question 11

A culture in which the norms are embedded deeply in its members is called

Accepted Answer

High-context cultures are those in which the norms, values, and social cues are deeply embedded within the community, often requiring less explicit communication among its members because much is understood through context, non-verbal cues, and shared history.

Question 12

Which of the following is NOT a stage in acculturation?

Accepted Answer

Quittance is not a stage in acculturation. Acculturation stages typically include Honeymoon, Rejection, Adjustment, and Adaptation, but not Quittance.

Question 13

The groups we see occasionally, with whom we have a shared interest, are called:

Accepted Answer

Secondary groups are those with whom we share a less personal, more goal-oriented relationship, often formed around shared interests or activities. Unlike primary groups, which involve close, personal, and enduring relationships, secondary groups are more impersonal and temporary.

Question 14

The view that lower-class people imitate upper-class people is called:

Accepted Answer

Trickle-down theory posits that fashion trends and cultural norms start in the upper classes and then are imitated by lower classes, reflecting a desire to emulate the social status of the upper class.

Question 15

Insistent demands for products is called:

Accepted Answer

Pester power refers to the insistent demands for products, often used in the context of children influencing their parents' buying decisions.

Question 16

The person with the most power is called:

Accepted Answer

The least dependent person typically holds the most power in a relationship or group, as their need for others is lower, giving them greater autonomy and control.

Question 17

Those who seek out new intellectual experiences are called:

Accepted Answer

Cognitive innovators are individuals who actively seek out new intellectual experiences, ideas, or ways of thinking.

Question 18

How do consumers respond to various marketing efforts the company might use? The starting point is the _____ of a buyer's behavior.

Accepted Answer

The starting point of a buyer's behavior in response to various marketing efforts is the "stimulus-response" model. This model suggests that marketing efforts (stimuli) can influence a buyer's response, leading to a particular behavior, such as making a purchase.

Question 19

Four important subcultures mentioned by the author include all except _____.

Accepted Answer

Opinion leaders are not considered a subculture; rather, they are individuals who influence others' opinions and decisions, whereas Hispanics, African Americans, and mature consumers represent specific subcultural groups within a broader population.

Question 20

Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well-known in popular culture, and are effective representatives for their products. Such figures are called:

Accepted Answer

These figures are referred to as "Marketing figures" because they are created to represent and promote a brand or product, becoming recognizable symbols in popular culture.

Quiz 5: Consumer Behavior and Cultural Factors