The most basic principle of selling is to:
A) smile at every customer.
B) sell at a below-average price.
C) get the buyer to make a larger purchase than originally planned.
D) identify and satisfy customer needs.

Question

Quizplus · Accepted Answer

The most basic principle of selling is to identify and satisfy customer needs. Understanding what the customer wants or needs and providing a solution or product that meets those needs is the foundation of successful selling. While smiling and pricing may be factors in the selling process, they are not the core principle. Similarly, while increasing the size of a customer's purchase can increase revenue, it may not always be feasible or appropriate depending on the customer's needs.

The Most Basic Principle of Selling Is To