Choose the term used to indicate " a group of product items or brands that are closely related in terms of their functions and benefits they provide"?
A) product item
B) product line
C) product mix
D) none of these.
Correct Answer:
Verified
Q2: Which type of advertisement is used at
Q3: Consumers will travel long distances to locate
Q4: Which type of product Consumerswill buy regularly
Q5: What Affects and shapes customer perceptions about
Q6: Brand superiority leads to :
A)high sales
B)the ability
Q8: What is the term used to indicate
Q9: Companies adding lower prices products to a
Q10: A customer makes the choice of purchasing
Q11: The use of an established brand name
Q12: All companies charge the same price and
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