The use of an established brand name in new product categories, what is it?
A) brand extension
B) line extension
C) brand association
D) none of these
Correct Answer:
Verified
Q6: Brand superiority leads to :
A)high sales
B)the ability
Q7: Choose the term used to indicate "
Q8: What is the term used to indicate
Q9: Companies adding lower prices products to a
Q10: A customer makes the choice of purchasing
Q12: All companies charge the same price and
Q13: Which one is the Pricing strategy of
Q14: What refers to the setting of a
Q15: Which among is a suitable pricing strategy
Q16: Charging very low price at the introductory
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