Entire product marketing programme is tried out for the first time in a small number of well selected markets like small cities or small areas. What is it called ?
A) pilot study
B) test marketing
C) commercialization
D) both a &b
Correct Answer:
Verified
Q13: Which one is the Pricing strategy of
Q14: What refers to the setting of a
Q15: Which among is a suitable pricing strategy
Q16: Charging very low price at the introductory
Q17: Which of the following is advertising on
Q19: What happens when a firm introduces new
Q20: What/ who is the Shelf sales man
Q21: When a product has long life cycle
Q22: Which pricing strategy is used by Bata
Q23: What is Mark- up pricing?
A)cost plus pricing
B)customary
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