Making small unit packages of products is only one of the options for the rural market and it should be
A) generalised across all product categories
B) generalised across product categories with caution
C) generalised only for fast moving consumer goods
D) none of the above
Correct Answer:
Verified
Q8: Self Help Groups bank linkage programme was
Q9: Emerging trend in rural marketing include
A)Internet marketing
B)Retailing
C)Wholesaling
D)None
Q10: Haats and melas form an integral part
Q11: _are the weekly markets from where rural
Q12: The manufacturer has to ensure price compliance
Q14: For the rural market, the _ of
Q15: Instead of high-priced value-added products, the rural
Q16: Rural markets imply complex logistical challenges that
Q17: An outlet that can be used to
Q18: An important promotional strategy when marketing to
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