For the rural market, the _______________ of the product should be enhanced instead of appearance.
A) description
B) promotion
C) functional utility
D) none of the above
Correct Answer:
Verified
Q9: Emerging trend in rural marketing include
A)Internet marketing
B)Retailing
C)Wholesaling
D)None
Q10: Haats and melas form an integral part
Q11: _are the weekly markets from where rural
Q12: The manufacturer has to ensure price compliance
Q13: Making small unit packages of products is
Q15: Instead of high-priced value-added products, the rural
Q16: Rural markets imply complex logistical challenges that
Q17: An outlet that can be used to
Q18: An important promotional strategy when marketing to
Q19: One of the main objective of the
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