Question 1

____ defined global advertising as "international ads which are addressed to multicultural audiences"

Accepted Answer

Dozmal & Kernan (1993, p.1) are the authors who defined global advertising as "international ads which are addressed to multicultural audiences."

Question 2

Digital media & advertising will overtake ____

Accepted Answer

Digital media and advertising is rapidly growing and is expected to overtake broadcast advertising in the near future.

Question 3

Political environment determines _______

Accepted Answer

The political environment of a country significantly influences its policies and trade relations, as the government's ideology, stability, and international stance directly affect how it interacts with other nations and sets internal policies.

Question 4

Cvd stands for ___

Accepted Answer

CVD stands for Cultural Value Difference, which refers to the variations in values, beliefs, and practices among different cultures.

Question 5

Environmental analysis includes ____

Accepted Answer

Environmental analysis in the context of business and strategic planning refers to the examination of external factors that can affect an organization's performance. This includes geographical (location, climate, natural resources), economical (market trends, economic indicators, consumer behaviors), and political (government policies, political stability) aspects. Ideologies and scriptures are more related to cultural or philosophical studies, while marketing and finance are considered internal functions or sectors within an organization rather than external environmental factors.

Question 6

Brand dove ads are example of ___ ads

Accepted Answer

The answer of Brand dove ads are example of ___...

Question 7

"Think Globally, Act Locally" is a global advertising strategies and local advertising programs under ______________________ of international marketing decision.

Accepted Answer

The answer of "Think Globally, Act Locally" is a global...

Question 8

In advertisements we generally see a warning for cigarettes that "smoking is injurious to health". It's an example of ___

Accepted Answer

The warning "smoking is injurious to health" in cigarette advertisements is an example of the influence of the legal environment on advertising practices, as it is often a legal requirement to include health warnings in such ads.

Question 9

Advertising is generally criticized because the cost involved in making ads are generally__________________

Accepted Answer

Advertising is often criticized because the costs associated with creating advertisements are typically high. This includes expenses related to creative development, media buys, production, and more.

Question 10

Which of the following brand is an Indian brand

Accepted Answer

Tata is an Indian multinational conglomerate company headquartered in Mumbai, India. It operates in more than 100 countries across six continents.

Question 11

Mass culture is also known as :

Accepted Answer

Mass culture is commonly referred to as popular culture, which encompasses the ideas, perspectives, attitudes, images, and other phenomena that are within the mainstream of a given culture, especially as disseminated via mass media.

Question 12

Which P stands for Marketer's budget

Accepted Answer

The term "Purse Strings" metaphorically refers to the control or management of the budget, including in the context of a marketer's budget. It's not a traditional part of the 4 Ps of marketing (Product, Price, Place, Promotion), but it directly relates to the budget aspect.

Question 13

One P ethically groups need to follow

Accepted Answer

The answer of One P ethically groups need to follow
...

Question 14

Culture means:

Accepted Answer

Culture encompasses a set of values, beliefs, and customs shared by a group of people, influencing their behavior and perceptions.

Question 15

Which are the additional 5 P's of Social Marketing?

Accepted Answer

The additional 5 P's of Social Marketing are Policy, Politics, Partnership, Public, and Purse strings. These elements are crucial in addressing the broader social and political environment in which social marketing operates.

Question 16

In Social Marketing, the Price should not be too ____ and too _____.

Accepted Answer

In Social Marketing, the price should not be too high, as it may deter potential customers, nor too low, as it may suggest poor quality or lead to unsustainable profit margins.

Question 17

One of the basic and important aspects to be considered in the product element of social marketing is:

Accepted Answer

Research is crucial in the product element of social marketing as it helps in understanding the needs, preferences, and behaviors of the target audience, which is essential for designing effective social marketing campaigns.

Question 18

In the promotion of a social marketing programme one of the important elements that can have a long standing effect is :

Accepted Answer

A well-crafted slogan in a social marketing program can have a long-lasting effect by encapsulating the essence of the campaign in a memorable and impactful way, encouraging recall and engagement over time.

Question 19

An event of creating awareness about global warming and importance of tree plantation done by any company is a part of:

Accepted Answer

Social marketing is the use of marketing principles and techniques to promote social change. In this case, the company is using marketing to raise awareness about global warming and the importance of tree plantation, which are both social issues.

Question 20

To gain ease of access to a remote village and more convenience in conducting a social marketing event one has to forge well:

Accepted Answer

Forging partnerships with local organizations or community leaders can facilitate access and ensure the event is culturally appropriate and well-received.

Quiz 3: Marketing and Advertising: Part C