Which is NOT TRUE in comparing journalism and public relations?
A) Public relations is broader in scope
B) Journalists are advocates for causes, while PR practitioners are objective
C) PR uses more "channels" than journalists
D) Objectives are different for PR practitioners; communication activity is a means to an end
Correct Answer:
Verified
Q5: The entire target population in a market
Q6: Group of people who are NOT necessarily
Q7: One of the processes that changes attitudes,
Q8: Identify the largest advertiser.
A) Wal-Mart
B) General Motors
C)
Q9: The cost of advertising for most products
Q11: The following is the functions of advertising,
Q12: Keeping consumers thinking about the product is
Q13: No matter how big the advertising budget,
Q14: 'Merchandise allowance' is a term for:
A) Display
Q15: According to Rossiter and Percy samples can
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