No matter how big the advertising budget, advertising can succeed only if commercials:
A) are economically feasible
B) gain attention and communicate well
C) are acceptable on a global level
D) are artistically pleasing
Correct Answer:
Verified
Q6: Group of people who are NOT necessarily
Q7: One of the processes that changes attitudes,
Q8: Identify the largest advertiser.
A) Wal-Mart
B) General Motors
C)
Q9: The cost of advertising for most products
Q10: Which is NOT TRUE in comparing journalism
Q11: The following is the functions of advertising,
Q12: Keeping consumers thinking about the product is
Q14: 'Merchandise allowance' is a term for:
A) Display
Q15: According to Rossiter and Percy samples can
Q16: Which of these is not a sales
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