Determining the promotion budget on the basis of financial availability of capital is characteristic of which of the following budget methods?

Name: Determining the promotion budget on the basis of financial availability of capital is characteristic of which of the following budget methods?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The affordable method bases the promotion budget on the amount of money a company has available or what it thinks it can afford, rather than on specific marketing objectives or market opportunities.

Determining the Promotion Budget on the Basis of Financial Availability