All of the following methods are used for evaluating advertising effectiveness EXCEPT:
A) Pre- test
B) Post- test
C) Concurrent test
D) Marginal test
Correct Answer:
Verified
Q9: Which of the following strategies is usually
Q10: The first step in developing an advertising
Q11: Which of the following WOULD NOT be
Q12: Keeping consumers thinking about the product is
Q13: Determining the promotion budget on the basis
Q14: _are vehicles or channels through which the
Q15: _ is a plan of presenting the
Q17: All of the following methods are considered
Q18: The central theme of an advertisement that
Q19: The aggregate of all the factors which
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