The approach of using an established brand to launch a new product is
A) Line extension
B) Brand extension
C) Category extension
D) None of the above
Correct Answer:
Verified
Q15: "A set of well defined principles which
Q16: A strong brand commands
A)Intense consumer loyalty
B)Intense employer
Q17: In strategic brand management, focus is on
A)Brand
Q18: A can be defined as the marketers
Q19: position or identify itself or its product.
A)Identity
B)Image
C)Presence
D)above
Q21: "A lot can happen over coffee", is
Q22: When the same brand name holds several
Q23: The term brand equity refers to:
A)The value
Q24: Which of the following is a name,
Q25: Using one brand name for several related
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