Question 1

DAGMAR Model was developed by

Accepted Answer

The DAGMAR (Defining Advertising Goals for Measured Advertising Results) Model was developed by Russell Colley in 1961 for the Association of National Advertisers in the United States.

Question 2

Strategy of running an advertising campaign over long term is

Accepted Answer

Continuous strategy involves running an advertising campaign over a long term to ensure constant visibility to the target audience.

Question 3

Advertising mainly impacts consumers

Accepted Answer

Advertising primarily impacts consumers psychologically by influencing their perceptions, attitudes, and emotions towards products or brands.

Question 4

A self regulatory body in advertising is

Accepted Answer

ASCI (Advertising Standards Council of India) is a self-regulatory voluntary organization of the advertising industry in India.

Question 5

Harmful/ Banned products of similar names are used inwhich advertising

Accepted Answer

Surrogate advertising is a strategy used to promote banned or harmful products, like alcohol or cigarettes, under the guise of another product. This is done to circumvent advertising bans on the actual product.

Question 6

Tata Tea Jaago Rey is an eg. Of which type of advertising

Accepted Answer

Tata Tea Jaago Re campaign is an example of social advertising. It focuses on awakening the social consciousness of the public towards various issues, encouraging them to take action.

Question 7

Case study method analyses

Accepted Answer

The case study method focuses on the in-depth analysis of cases, which can be events, organizations, individuals, or actions, to explore the complexities and unique features of the subject being studied.

Question 8

Job offer refers to

Accepted Answer

A job offer typically comes in the form of an offer letter, which is a formal document or email from an employer indicating that they are offering a specific position to an applicant.

Question 9

Estimation of sales is facilitated by

Accepted Answer

Estimation of sales is facilitated by a budget, as it involves planning future sales and setting targets, which is essential for forecasting and strategizing.

Question 10

In setting sales goals SMART means specific, realistic,achievable, timebound and

Accepted Answer

SMART goals are defined as Specific, Measurable, Achievable, Realistic, and Time-bound. "Measurable" means you should be able to track your progress towards achieving the goal.

Question 11

According to a survey of purchases ……………. And ………….. skill are the most important quality for a sales person?

Accepted Answer

Listening and problem-solving skills are crucial for salespeople as they need to understand customer needs and find solutions to their problems.

Quiz 1: Advertising and Sales