Which one of the element in printed ad copy that is located in the under ad layout and contains tagline, slogan, name and address of the company are called?
A) Mandatories
B) Baseline
C) Border
D) Promise/Slogan
Correct Answer:
Verified
Q14: Which of the following is an example
Q15: Makes the claim that EVERYONE is using
Q16: What kind of printed ad copy element
Q17: BUY ONE TO HELP HEAL ONE What
Q18: What type of headline that use humor
Q19: When you cannot progress creatively, you are
Q21: The copy for Radio Ads needs to
Q22: Which business is the following slogan for:
Q23: Copywriters help promote:
A)Businesses
B)Businesses, ideas and opinions by
Q24: B2B Advertising is_
A)Business to Business
B)Business to Buyers
C)Buyers
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