Question 1

___characters are limited for SMS.

Accepted Answer

The standard length of an SMS message is 160 characters, including spaces and punctuation. This limit was established based on the constraints of early mobile networks and the desire to fit messages within a single signaling format.

Question 2

In the Inverted Pyramid writing style, where are the "Important Details" written?

Accepted Answer

In the Inverted Pyramid writing style, the "Important Details" follow the lead sentence, providing essential information after the most newsworthy points have been covered.

Question 3

One of the elements in the radio ad that have a function to give a sign that there are two sounds passing each other is called?

Accepted Answer

Cross Fade is the technique used in audio editing and production where two sounds are transitioned between each other, giving the effect of one sound passing into another. This can be used in radio ads to smoothly transition between different audio elements.

Question 4

At what stage does he say you should begin to be self-critical?

Accepted Answer

Evaluation is the stage where self-criticism is most appropriate, as it involves assessing the ideas generated to determine their viability and potential for further development.

Question 5

Stories about softer topics that may include news, sports, fashion, and politics are called…

Accepted Answer

Feature stories often cover softer topics, including news, sports, fashion, and politics, focusing on human interest aspects.

Question 6

........is an independent business organisation which undertakes the work of planning, preparing and executing advertising campaigns.

Accepted Answer

An advertising agency is an independent organization that specializes in the creation, planning, and handling of advertising (and sometimes other forms of promotion) for its clients.

Question 7

What is narrative radio ad copy means?

Accepted Answer

Narrative radio ad copy involves storytelling elements where the ad is presented in a story format, discussing the product's benefits, usage, and availability, making it engaging and informative for the listeners.

Question 8

Who is the target audience?

Accepted Answer

The target audience refers to the specific group of consumers most likely to be interested in a product or service, which advertisers aim to reach and influence.

Question 9

What is a slogan?

Accepted Answer

A slogan is a short and memorable phrase used in advertising to help people remember a brand or product.

Question 10

A "Beat" is…

Accepted Answer

A "Beat" in journalism refers to an area of specialization for a reporter, where they focus on covering news stories related to a particular topic, sector, or region.

Question 11

Creativity is also an attitude: the ability to:

Accepted Answer

Creativity involves a comprehensive attitude that includes accepting change and newness, being willing to explore ideas and possibilities, maintaining a flexible outlook, and having the habit of appreciating what is good while continuously seeking improvement. Option C encapsulates all these aspects, making it the correct choice.

Question 12

One of the department in advertising agency who's take a responsibility to a whole advertising campaign and have a direct relationship with the client is called?

Accepted Answer

The Account Executive Department is responsible for managing the entire advertising campaign and maintaining a direct relationship with the client. They act as the liaison between the client and the various departments within the agency to ensure the campaign meets the client's needs and objectives.

Question 13

An advertisement that been delivered by the presenter in the middle of the program or event and including with some demonstration of the advertised product is called ?

Accepted Answer

The answer of An advertisement that been delivered by the...

Question 14

Which of the following is an example of style?

Accepted Answer

The answer of Which of the following is an example...

Question 15

Makes the claim that EVERYONE is using this product, and you should, too.

Accepted Answer

The answer of Makes the claim that EVERYONE is using...

Question 16

What kind of printed ad copy element that have a function as the core message or contain detailed information from the advertised product or service?

Accepted Answer

Body Copy is the part of an advertisement that provides the main text or detailed information about the product or service being advertised. It's where the core message is elaborated upon, explaining features, benefits, and reasons to buy.

Question 17

BUY ONE TO HELP HEAL ONE What kind of a headlne is this

Accepted Answer

The answer of BUY ONE TO HELP HEAL ONE What...

Question 18

What type of headline that use humor and mystery approaches to attract the attention of readers are named?

Accepted Answer

Offbeat and Curiosity Headlines are designed to attract attention by being humorous or mysterious, making readers want to learn more.

Question 19

When you cannot progress creatively, you are experiencing creative __________ :

Accepted Answer

The term "creative block" is used to describe a situation where an individual is unable to progress creatively or come up with new ideas.

Question 20

Which one of the element in printed ad copy that is located in the under ad layout and contains tagline, slogan, name and address of the company are called?

Accepted Answer

The baseline in an ad copy is typically where the tagline, slogan, name, and address of the company are located, usually at the bottom of the ad layout.

Quiz 1: Advertising and Copywriting