Question 1

Which color is associated with health?
A)red
B)green
C)orange
D)yellow

Accepted Answer

Green is often associated with health, symbolizing nature, growth, and renewal. It's commonly used to represent healthy foods, environmental movements, and holistic medicine.

Question 2

What is contained in the Credit Title ?
A)Dummy product that been advertised.
B)An indirect advertisement such as soft campaign.
C)Order of the names of supporters in the program & production team.
D)A marker when the program is restarted or pausing.

Accepted Answer

The Credit Title typically contains the order of the names of supporters, cast, crew, and production team involved in a program or production.

Question 3

____________ in advertising refers to the text & words used in offline and online advertisements.
A)Visual
B)Copy
C)Paragraph
D)Sound

Accepted Answer

Copy in advertising specifically refers to the text or written material used in both offline and online advertisements. This includes everything from headlines and taglines to body text and calls-to-action.

Question 4

methods of persuasion
A)logos
B)rhetorical appeals
C)pathos
D)ethos

Accepted Answer

The answer of methods of persuasion
A)logos
B)rhetorical appeals
C)pathos
D)ethos...

Question 5

logical mode of persuasion
A)logos
B)rhetorical appeals
C)pathos
D)ethos

Accepted Answer

Logos refers to the logical mode of persuasion, focusing on reasoning and evidence to support arguments.

Question 6

what is copywriting?
A)a business report
B)an advertising medium
C)peronal selling
D)delivering words that get people to take some action

Accepted Answer

Copywriting involves creating persuasive text or content that encourages people to take a specific action, such as making a purchase or signing up for a service.

Question 7

The procedure used by the individual to develop the output.
A)Press
B)Product
C)Person
D)Process

Accepted Answer

The term "process" refers to the procedure or method used by an individual to develop the output, encompassing the steps, techniques, and methodologies employed in the creation or production of the work.

Question 8

_________________ process involves production of huge number of solutions for a specific problem (Idea) with emphasis being on the number of ideas.
A)SCAMPER
B)Mind Mapping
C)Picture Prompts
D)Brainstorming

Accepted Answer

Brainstorming is a process designed to generate a large number of ideas for the solution to a problem with the emphasis on quantity. This technique encourages creativity and innovative thinking among participants.

Question 9

The copywriting designed to educate the citizens about the Government's policies is called
A)Commercial ad
B)social ad
C)political ad
D)luxury ad

Accepted Answer

Political ads are designed to inform and educate citizens about government policies and political issues.

Question 10

Which of the following is NOT a "Speech and Event Story"?
A)Athlete Feature
B)Game Commentary
C)Press Conference
D)Election Coverage

Accepted Answer

Athlete Feature is not a "Speech and Event Story" because it focuses on the personal and professional life of an athlete, rather than covering a specific speech or event.

Question 11

_________ differ from traditional advertisements in that they are designed to look like article that appear in a publication.
A)Classified Ad
B)Newspaper Ad
C)Press Release
D)Advertorial

Accepted Answer

Advertorials are designed to look like articles in a publication, blending in with the editorial content while promoting a product or service, unlike traditional advertisements which are clearly distinct from editorial content.

Question 12

A transparent box at the payment counter where the retailer stocks his chocolates, might urge a customer to buy a chocolate....
A)Outdoor Advertising
B)Point of Purchase Display
C)print ad
D)Product placements

Accepted Answer

A transparent box at the payment counter where the retailer stocks his chocolates is an example of a Point of Purchase Display. This is because it is a promotional display placed near the checkout area or where the purchase decision is made, aiming to attract the customer's attention and encourage impulse buying.

Question 13

Since agency brief is very detailed and goes into great depth, its recommend that:
A)A team completes this briefing.
B)A single person
C)Production people complete this
D)Media Planners complete this

Accepted Answer

A team approach is recommended for completing a detailed and in-depth agency brief to leverage diverse expertise and ensure all aspects are thoroughly covered.

Question 14

From these TV Ads, which one of the types of Ads that based on the placement on TV ?
A)Opening Break Bumper / Closing Break Bumper
B)Spot Ad
C)Promo Ad
D)Sponsorship Ad

Accepted Answer

Opening Break Bumper / Closing Break Bumper ads are based on their placement on TV, as they are specifically positioned at the beginning or end of a commercial break.

Question 15

advertising creates orders for purchase through the mail
A)Direct
B)Television
C)Radio
D)Newspaper

Accepted Answer

Direct advertising is specifically designed to elicit a direct response, such as creating orders for purchase through the mail. It often involves sending promotional materials directly to potential customers.

Question 16

What is the first step of the creative process?
A)Creativity
B)Brainwave
C)Rainstorm
D)Brainstorm

Accepted Answer

The first step of the creative process is often brainstorming, where ideas are generated without judgment to explore various possibilities.

Question 17

_______________ appeals are those directed towards mental agitations or excited states of feeling
A)Moral
B)Emotional
C)Rational
D)Fear

Accepted Answer

Emotional appeals are specifically designed to evoke an emotional response, targeting the audience's feelings, moods, or attitudes.

Question 18

Advertisers exaggerate the effects of a product.
A)Humour
B)Promotions
C)Rational
D)Hyperbole

Accepted Answer

Hyperbole is a figure of speech that involves an exaggeration of ideas for the sake of emphasis. Advertisers often use hyperbole to exaggerate the effects or benefits of a product to attract attention or emphasize its advantages.

Question 19

...... Is an advertising strategy that focuses on a product or service attribute that is distinctive to a particular brand and offers an important benefit to the customer.
A)Surrogate Advertising
B)Unique Selling Proposition
C)Recall Advertising
D)Reminder Advertising

Accepted Answer

Unique Selling Proposition (USP) is the advertising strategy that emphasizes a unique quality or feature of a product or service that sets it apart from competitors, offering a specific benefit to the customer.

Question 20

Choose the unrelated word
A)Inspiration
B)Motivation
C)Research
D)Eureka moment

Accepted Answer

Research is the unrelated word because it refers to the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions, whereas the other options (Inspiration, Motivation, Eureka moment) are all related to the process of having an idea or the drive to do something.

Quiz 4: Advertising and Persuasion Techniques

Which color is associated with health?

What is contained in the Credit Title ?

____________ in advertising refers to the text & words used in offline and online advertisements.

methods of persuasion

logical mode of persuasion

what is copywriting?

The procedure used by the individual to develop the output.

_________________ process involves production of huge number of solutions for a specific problem (Idea) with emphasis being on the number of ideas.

The copywriting designed to educate the citizens about the Government's policies is called

Which of the following is NOT a "Speech and Event Story"?

_________ differ from traditional advertisements in that they are designed to look like article that appear in a publication.

A transparent box at the payment counter where the retailer stocks his chocolates, might urge a customer to buy a chocolate....

Since agency brief is very detailed and goes into great depth, its recommend that:

From these TV Ads, which one of the types of Ads that based on the placement on TV ?

advertising creates orders for purchase through the mail

What is the first step of the creative process?

_______________ appeals are those directed towards mental agitations or excited states of feeling

Advertisers exaggerate the effects of a product.

...... Is an advertising strategy that focuses on a product or service attribute that is distinctive to a particular brand and offers an important benefit to the customer.

Choose the unrelated word