...... Is an advertising strategy that focuses on a product or service attribute that is distinctive to a particular brand and offers an important benefit to the customer.
A)Surrogate Advertising
B)Unique Selling Proposition
C)Recall Advertising
D)Reminder Advertising

Question

Quizplus · Accepted Answer

Unique Selling Proposition (USP) is the advertising strategy that emphasizes a unique quality or feature of a product or service that sets it apart from competitors, offering a specific benefit to the customer.

Is an Advertising Strategy That Focuses on a Product